Today the Chrysler Group LLC announced Fred Diaz as president and CEO of Chrysler in Mexico and Latin America. He will also remain head of Ram trucks.
Diaz will be based out of Chrysler's office in Mexico City, but will also spend time at Chrysler's headquarters in Auburn Hills, Mich.
Fiat SpA, which owns Chrysler, already has a presence in Mexico and South America. Expanding into these areas will now put Chrysler on the same level.
“It will grow significantly, as Diaz said, as part of our collaborative efforts with Fiat. That was one of the keystones of our partnership. Fiat's presence is huge in Latin America. We have an opportunity to leverage their existing sales infrastructure,” he said.
No comments:
Post a Comment