Meetings Account for a Large Portion of Tourism to Mexico

After a study commissioned by the Mexican Ministry of Tourism, it was found that meetings hold 18 percent of Mexico's overall travel and tourism demand. The Mexico Tourism Board has reorganized the MICE industry (meetings, incentive travel or inventive tourism, conferences, and exhibitions or expositions) as a “top priority”.

The study, which looked at the impact the meetings industry had on the country’s overall economy, revealed that in 2010, MICE contributed 1.43 per cent to the country’s GDP, pumping more than US$18 billion into the national economy.

Read more from the Travel Blackboard about the effect of MICE on Mexico's tourism industry.

Photo credit: Travel Blackboard