2011 Adventure Travel World Summit, an event that attracted more than 650 tourism industry professionals from 54 countries in San Cristobal de las Casas, Chiapas, Mexico, had a V.I.P speaker this year - President Felipe Calderón. In Calderón's speech, he championed adventure travel as an important part of promoting tourism to Mexico.
Calderón made clear the importance of promoting travel to Mexico, “…I believe that if we know how to find, through adventure travel, the ability to employ those who own the land, woods, rainforests or deserts, the lakes or lagoons, that we will find a path to correcting the terrible inequalities of our country and the world.”
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