"Mexican retro sneaker brand relaunches with free shoe exchange" via Springwise

"Panam — a Mexican sneaker company — have been producing their footwear since 1962, enjoying great popularity during the 1980s. However, as the sneaker market became filled with global brands such as Puma, Nike and Adidas, they were less widely distributed and more commonly found on street markets. Now, with retro fashion continuing to grow in popularity, Panam have seen an opportunity to revitalize the brand using a little free love."

Read more from Springwise about the marketing operations of the Mexican sneaker company.